Search Engine Optimization - Optimization is the process of making your Web site or Web page search engine friendly. Changes made to a Web page to improve the positioning of that page with one or more search engines. Optimization is the means of helping potential customers or visitors to find a Web site. Optimization may involve Web design, layout changes, new text for the title tags, Meta tags, alt attributes, title tags, headings and changes to the first 200-250 words of the main text. In short the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

Search Engine Submission - The process of submitting your Web site URL to a search engine or search directory with the intent of getting it listed on the search site. The act of submitting a web page to a search engine or web site to a directory. A program designed to search a database. In the context of the Internet this refers to a Web site that contains a database of information from other Web sites. Directories of sites are not search engines. Yahoo is a directory.

Web directory - Organized, categorized listings of Web sites.

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